Tour America


Founded in 1995 by Mary McKenna, Tour America is Ireland’s leading holiday specialist covering the USA, Canada and Mexico, as well as worldwide cruises.

Headquartered in Dublin, Tour America is an Irish owned, multi-award winning tour operator providing the best value and advice on international holidays.

The company has built a fantastic reputation for customer service and  employs 22 people.



TURNOVER: 13.5 million


Tour America has one clear mission, ‘to have a raving fan club’, and Envisage has worked for more than 20 years supporting this mission. By deploying and managing Sage 200, Envisage enables Tour America to free its people from time consuming administrative and financial tasks so that they can spend more time looking after customers, while saving money and improving business and financial information.

7,000 monthly invoices, 2,500 monthly cash transactions, and 800 daily bank transactions, as well as management accounts; these are all managed by just one person at Tour America. This is the essence of the agility, efficiency and management information empowered by Sage 200 and enabled by Envisage.


The Solution

Sage 200 was customised and deployed by Envisage in a way that gives Tour America significant productivity and performance advantages. The solution satisfies all management requirements and is used by employees to process and oversee all transactions and accounts.

The software allows the team to instantly access and manage accounts, so they can see how the company is operating and adapt business strategy as needed. This was particularly helpful during the Covid-19 pandemic as it provided enhanced visibility on the overall business performance during this difficult time.

The team benefits from a system that is agile, efficient, and easy to use, which enables the people to focus more on growth-related tasks, such as customer service, forecasting, pricing and strategy.

The solution has resulted in a significant reduction in manual data inputting, which saved employees up to 10% work hours per month. In turn, this means employees can spend more time focusing on building relationships with their customers. By switching the system to Sage 200, Tour America has saved €120k per annum.

Furthermore, because the data is stored and processed in the cloud, fear of vulnerabilities and inefficiencies are eliminated, and backups happen seamlessly.

The result is that Tour America is equipped with better financial, operational, and performance insights, allowing the team to make more informed business decisions. This empowers the business to grow in an agile and efficient manner.

The Outcome

+120K Saved Per Annum

The Envisage solution delivers huge savings to Tour America each year – around 8% of gross margin

+10% Time

Employees can save up to 10% work hours per month, giving them more time to focus on serving customers

Productivity Increase

By eliminating manual entry of data, one person can manage 7,000 monthly invoices, 2,500 monthly cash transactions and 800 daily bank transactions

Increased Accuracy in Data Entry

Automation reduces the requirement for manual sales data entry, which significantly reduces systematic errors

Increases Effectiveness

Ensured by integrating data from all departments onto a single platform

Improved Visibility & Reporting

Tour America can easily build customised reports to analyse organisation wide information

Better Customer Service

Spending less time on administrative tasks means Tour America has more time to spend helping its customers and turning them into ‘raving fans’.

Discover how we can help your business!